MDC BULLETIN
JULY 26, 2006
Advertising Bulletin - Notice of Release
The Motor Dealer Council of British Columbia (MDC) has established Advertising Guidelines to provide motor dealers with a comprehensive and plain language description of the legislative and policy requirements for advertising motor vehicles. Motor Dealers are required to comply with the guidelines as a condition of licensing.
Advertising Bulletins are published as required to provide notice of updates to MDC policies on enforcing the Advertising Guidelines. Where required, the guidelines will be amended to reflect the information in an Advertising Bulletin and an updated version of the guidelines will be immediately available.
After reviewing the following bulletin(s), the MDC recommends that motor dealers attach the bulletins as a reference to their copy of the Advertising Guidelines and make notes of any changes on the affected portions of the guidelines. Alternatively, motor dealers should download the updated version of the guidelines.
Click the links below for pdf versions of the individual updates to the Advertising Guidelines:
Advertising Bulletin AD-1: Deceptive or Misleading Advertising
Amends: Advertising Guidelines - November 2005
Part 1 - Deceptive or Misleading Advertising, pg. 5
This bulletin:
- Establishes a definition for "deceptive or misleading advertising"
- Provides further examples of deceptive or misleading advertising.
Advertising Bulletin AD-2: Advertising vehicle prices - savings claims for used vehicles
Amends: Advertising Guidelines - November 2005
Part 2 - Advertising Vehicle Prices, "Price comparisons and savings claims", pg. 7
This bulletin:
- Substantially changes the guidelines in relation to advertising a savings claim on a used vehicle
- Provides clarification on price comparisons between new and used vehicles.
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