Motor Dealer Advertising One Day Industry Workshop
What is it?
An interactive experience for industry and advertising leaders
A forum to discuss advertising issues and strategies with industry peers and Motor Dealer Council Staff
An opportunity to clarify your advertising practices and learn how to better spend your advertising budget.
Who Should Attend?
Motor Dealer and Media representatives including:
- Dealer Principals and Managers
- Dealer Advertising Personnel and Consultants
- Media Account Executives and Advertising Designers
- Anyone wanting a clear understanding of the requirements for motor dealer advertising and the Motor Dealer Council's approaches to enforcement.
Cost $140 - includes comprehensive workbook, continental breakfast & lunch.
Dates and Locations
Workshops are scheduled around the province, based on demand. To request a workshop in your area, contact Brenda Clarke by phone at 604-294-9889 ext. 236 or email at training@mvsabc.com
Objectives
- For industry leaders to identify current issues and challenges related to the advertising practices of the retail motor vehicle industry in British Columbia.
- Provide participants with an opportunity to consider and discuss the advertising rules for the retail sale of motor vehicles in British Columbia.
- Create an opportunity for industry leaders to clarify and consider enforcement issues.
- For industry leaders to work with the VSA in developing future action plans regarding advertising guidelines and legislation.
AGENDA
8:30
Coffee and Muffins
9:00
Welcome and Introductions
Workshop format, Registrar’s role
SESSION 1
Advertising Issues and Challenges in British Columbia?
10:30
BREAK
SESSION 2
Why are we regulating motor dealer advertising – what is important, and why?
12:00
Working Lunch
PRESENTATION and ACTIVITY
New legislation and new enforcement options
SESSION 3
What can the Motor Dealer Council and industry leaders do to better enforce advertising regulations?
2:00
BREAK
SESSION 4
Examine advertisements, identify issues and consider suggestions
3:30
REVIEW and WRAP UP
4:00
END
For more information, contact Brenda at 604-294-9889 ext. 236 Top
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